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The Simple Folk

When the idea of The Simple Folk began, our partners thought we’d lost our minds.

Between the two of us, we had two newborns, two toddlers, four companies, and three dogs. Needless to say, another project wasn’t the most logical choice. But the best things in life aren’t always the most logical.

As mothers and friends, we had been on a similar journey that had awakened us to the beauty of gentle parenting, minimalism, free play, natural and organic materials, and eco-friendly living. Together we searched high and low for clothing that reflected our lifestyle and philosophy.


We wanted versatile, timeless pieces that were luxuriously soft, practical, pattern-free, made with non-toxic fabrics and dyes, and created in an environmentally and socially conscious way. Oh, and we also have a slight obsession with one-pieces for babies and kids alike. Finding these items was easier said than done, and we thought to ourselves, surely we weren’t the only parents searching for them.


It was an endeavour over a year in the making that included several hiccups (both literal and figurative), blood, sweat, tears, heart and soul. It is the culmination of years of friendship and our shared devotion to raising our families in environments that are good for their spirits, good for their health, and good for the Earth.


The Simple Folk is our minimalist line of nature-inspired, ethical, organic, and high-comfort play clothes that are easy to wear, easy to wash, and easy on the senses, so they can support your children for years to come.


With you by our side, we are bringing fair, ethical, and sustainable practices to the fashion industry while also caring for the well-being of little ones worldwide. We support the Kikulu Foundation and its dedication to unlocking the potential of children in Uganda through access to quality education.

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DESIGN philosophy